Social media is a crucial part of the sports media landscape right now, and I've viewed it as my responsibility to treat my personal accounts as a tool to further my brand. Through Instagram and Twitter, I've been able to talk about sports in new mediums that appeal to much larger audiences. 

Instagram Videos
Instagram has become a huge part of social media strategy. I've tried to adapt and post more Reels on the app (videos that are 30 seconds or less), but IGTV is my preference. If something significant is going on in the sports world--something that can be discussed in an informative rundown--I'll typically take to IGTV to share with my followers. And if I have a fun, long-form video idea in mind, IGTV is my preferred publishing outlet. 

Sports Tweeting
I always live tweet during games, react to the outcomes of games, voice opinions on trending news, and analyze statistics. However, I've recently started diving into more video-based content. Below are a few examples of the work I've done to add more flare/professionalism to my Twitter account. 

Apparently Scottie Pippen isn’t thrilled with The Last Dance finished product. Here are my thoughts on the issue, along with some other general notes on the historic documentary #TheLastDance pic.twitter.com/lYhZfna41C

— Connor Griffin (@RealCGriff) May 22, 2020

I rewatched that brutal Sixers-Raptors game from a year ago. While it stinks because that Philly squad had so much potential, we lacked effort and pure fundamentals. Here’s my breakdown of what cost the Sixers the series pic.twitter.com/68x5v1A7TY

— Connor Griffin (@RealCGriff) May 13, 2020

More from my conversation with @prestonshoe21 and @djhadar regarding their coverage of this year’s Big Ten Tournament (Part 2/2) pic.twitter.com/KwW0XgEih3

— Connor Griffin (@RealCGriff) March 13, 2020

All of the graphics in these videos were generated by me. I used Adobe Premiere on my MacBook to edit/add effects.