Social media is a crucial part of the sports media landscape right now, and I've viewed it as my responsibility to treat my personal accounts as a tool to further my brand. Through Instagram and Twitter, I've been able to talk about sports in new mediums that appeal to much larger audiences. 

Instagram Videos
Instagram has become a huge part of social media strategy. I've tried to adapt and post more Reels on the app (videos that are 30 seconds or less), but IGTV is my preference. If something significant is going on in the sports world--something that can be discussed in an informative rundown--I'll typically take to IGTV to share with my followers. And if I have a fun, long-form video idea in mind, IGTV is my preferred publishing outlet. 

Sports Tweeting
I always live tweet during games, react to the outcomes of games, voice opinions on trending news, and analyze statistics. However, I've recently started diving into more video-based content. Below are a few examples of the work I've done to develop more of a Twitter presence. 

Apparently Scottie Pippen isn’t thrilled with The Last Dance finished product. Here are my thoughts on the issue, along with some other general notes on the historic documentary #TheLastDance pic.twitter.com/lYhZfna41C

— Connor Griffin (@RealCGriff) May 22, 2020

I rewatched that brutal Sixers-Raptors game from a year ago. While it stinks because that Philly squad had so much potential, we lacked effort and pure fundamentals. Here’s my breakdown of what cost the Sixers the series pic.twitter.com/68x5v1A7TY

— Connor Griffin (@RealCGriff) May 13, 2020

It’s the first week back on campus for a lot of our staff, and we have so much content coming your way. Be sure to show some love to CommRadio and all we have going on this week⬇️
pic.twitter.com/qLd9rOSYxj

— Connor Griffin (@RealCGriff) February 16, 2021

Decided to try my hand at this challenge by @TarynNBCS. Definitely a good way to practice for aspiring sports broadcasters, thanks Taryn! https://t.co/D3oWJmrufy pic.twitter.com/JDpEOlYCEG

— Connor Griffin (@RealCGriff) May 27, 2021

.@PennStateMHKY looks to bounce back after a difficult return last night.

Our broadcasters @RealCGriff and @DerekHeid get you set for tonight’s puck drop at 5:30 p.m.

Link to listen: https://t.co/daGiLirMQ3 pic.twitter.com/ewYL57etOI

— Penn State CommRadio (@PSUCommRadio) March 6, 2021

Twitter is the app on which I am the most active. It's also the app where I find the most interaction with my content.